Archive for July, 2010

What Is your Personal Brand?

July 15, 2010 Leave a comment

The internet has changed the way we do business. In the past, people would chose a business by personal referrals, yellow pages, ads, etc. Then the person would call the business and gather additional information. With the internet those days are almost a memory. At a click of a button people can find what they are looking for, and research the companies reputation. Companies spend thousands if not millions a year on branding and hire people whose sole purpose is to maintain its name.

Just like a business brand, personal branding is very important. Anyone can search for individuals and find out almost everything about someone (where they live, family members, marital status, how many kids, income, their last post on facebook and twitter, etc). I have talked with different employers and they have admitted to searching potentiality employees names online, and  have turned down candidates because of how they represented themselves on facebook, twitter, myspace, and other social media sites. It is important for us to be ourselves but not let our emotions get in the way when we are tweeting or responding to a facebook comment. A practice I use before I publish anything online is I read over what is being published to make sure it is not misrepresenting who I am (this holds true to my tweets as well).

The question I ask myself is this: what are people seeing when they search my name? My name is very important to me and I try to be the best person I can (rather it is on the internet or in person it doesn’t matter).   I challenge anyone who reads this to search their name and find out their personal brand. To some it may be shocking to others there may be nothing, regardless what you find I would suggest to start today to create a positive personal brand.

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The Person Inside

July 1, 2010 Leave a comment

Nathan Shoell | Self Perception

Many years ago I was at a conference for work, and at the conference they talked about giving it our best regardless what we are doing in life. During this time they did an exercise and handed out the poem “The Man in the Mirror” and a little mirror and asked us to take a good look at ourselves.

“The Man in the Mirror”

By Dale Wimbrow, 1934

When you get what you want in your struggle for self,
And the world makes you King for a day
Then go to the mirror and look at yourself
And see what that guy has to say.

For it isn’t your father, or Mother or Wife;
Who judgment upon you must pass.
The fellow whose verdict counts most in your life
Is the guy staring back from the glass.

He’s the feller to please; never mind all the rest,
For he’s with you clear up to the end,
And you’ve passed your most dangerous, difficult test
If the guy in the glass is your friend

You may be like Jack Horner and “chisel” a plum,
And think you’re a wonderful guy,
But the man in the glass says you’re only a bum
If you can’t look him straight in the eye.

You can fool the whole world down the pathway of years,
And get pats on the back as you pass,
But your final reward will be heartache and tears
If you’ve cheated the man in the glass!”

When I did the exercise I looked in a mirror and waited for my deepest feelings to surface, and wrote down what came to mind (with no reservations). During this time I asked myself some questions:

Who am I?
What have I done?
What do I want to become?
What do I want out of life?

This exercise was a life changing experience. The person I saw in the mirror was not the person I wanted to be, and I knew I needed to make some changes. Over the years I have made major strides as I continually work on who I want to become. I am always reminding myself, life is about consistently striving to improve oneself by overcoming our weakness.

In the end nobody cares how much we made, what we owned or where we lived.  We will be remembered for the person we became.

“We can often fool the person beside us, but never the person inside”

By Joel S. Goldsmith, 1892-1964

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